Saturday, November 15, 2008

Search engine optimization (SEO) introduction

Website optimization is the key to developing a long term profitable website. It does not matter what you are selling or what you are pushing. Every site wants to reach the customers looking for its products or services.
These customers come from various sources:

1. Search engines
2. Paid to click (PTC) programs
3. Traffic exchange sites or similar programs.
4. Word of mouth, printed ads and television ads.

Search Engine Result Page (SERP's) are the best for providing a cost effective and highier conversion rate than the other three by far. Not only are SERP's more productive, but they are FREE.

70 to 85% of people going to any site will get there through a search engine. With this in mind, don't you think you should consider how to get those search engines to send that traffic to you!

When people look for something on the web, they almost always go to some type of search engine and type in the key words. They will get the results listed on a page. Almost all of these people will pick a site from the first page that comes up. Sometimes, they will move to the 2nd or 3rd page. What does this tell you? Well, that if you are not on those first couple of pages, you are not going to get a big piece of the traffic pie. And why do you want the piece of the pie? Traffic means customers which equates to MONEY. This is where SEO or Search Engine Optimization comes into play.

We have commissioned a large article series on SEO and will be posting an article every few days. To get an update automatically, subscribe to this blog.

4 comments:

Sadie said...

I've been looking into SEO lately. It's TOUGH. And it takes time.

Julie said...

Great article for the beginners!

cady said...

thanks for this article. i'm not well versed when it comes to search engines and traffic, though i know a lot of my traffic comes from search engines.

valmg said...

You're probably right because I am the only person I know that searches 10-20 pages deep for things.