Saturday, November 22, 2008

What is Black Hat SEO?

Before we get much further in this series, it is important that you understand what Black Hat SEO is. While these techniques can get you short term results, they come with a very high proability that your site will get banned from search engines and they should be avoided.

Most black hat SEO techniques used to be legal, but poeple went overboard. As a result, Black hat techniques are frowned upon. Black hat SEO is a short term method of getting visitors to your site without looking at how to get a large volume of visitors to your site on a regular basis. These techniques are often used by people promising great results in a short time. They do not care if you get banned down the road, so be careful of people offering traffic using these techniques.

Black Hat SEO Techniques:

* Keyword stuffing: Placing a large number of keywords into your site. This includes long lists of keywords and nothing else. Search engines will eventually pick up on this and penalize your site. We will show you the correct way on how to place keywords into your site that will be helpful.
* Invisible Keywords: This involves placing key words within the site that are the same color as the background (making them invisible to humans but not to search engine spiders). Of course, in the long run, search engines will figure this out and penalize your site.
* Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Black Hat SEO techniques actually work in the short run; however, in time, sites using these techniques are banned for using unethical practices. It’s just not worth the risk.